Bernhard Fritz, SIPLACE Product Marketing Manager, ASM Assembly Systems

Bernhard Fritz, SIPLACE Product Marketing Manager talk about the need to simplify usability and the challenges presented by the difficulty in finding skilled operators throughout the world. ASM's solution is to make the user interface even easier to operate, using video and visual prompts to simplify processes.

Another new product from SIPLACE is a glue dispenser that can be added to the SIPLACE pick and place machine, which Norbert Heilmann talks about in more detail.

Bernhard also chats about closing the loop with connected machines, and the benefits it can offer clients. He also explains how they close their own loop with client, getting the feedback they need to make sure they produce the products the customer wants.