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Richard Heimsch
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At 5:48pm on December 11, 2008, Philip Stoten said…
Hi Rich - I set up that marketing ideas group - come join! P

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Richard Heimsch's Blog

Richard Heimsch

Phil's observation about language

Phil made a very reasonable point today about language and attitude, and perhaps it's simply that in this context too the odd reality that bad news sells better than good news applies. And the further into a cycle you go (up or down) the more similar the "forecasts" and worldviews become.

There is certainly plenty of bad news to go around, and it would be crass to minimize the unemployment picture, for instance...but to Phil's point today... little or nothing was said about the dramatic inflati… Continue

Posted on December 3, 2008 at 8:53pm — 1 Comment

Richard Heimsch

Intelligent Marketing is Muscle, Not Fat. Watch How You Cut It

Lots of bad decisions have the same thing in common: Panic. While everybody else is selling, the soon to be #1 richest guy in the world and other bright investors know that a down market is the time to buy. Governments have been all the news lately, but the laws of economics have not been repealed. There are still real companies delivering real products and services and creating real value. Especially in manufacturing. Parts of the picture might be grim at the moment but acting fearfully only ma… Continue

Posted on November 11, 2008 at 7:30pm — 1 Comment

 
 
 

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