Marketing in 2010

Hi all, hope you all made it through this year in reasonable shape. Wasn't so much fun, but maybe was doesn't kill you makes you stronger?

Anyway, I've got some new ideas for 2010 which I'd like to discuss and wondered what you all thought this year would look like? One of the keys that I have been considering as a concept is 'lean marketing'. Applying some of the rules we apply in manufacturing to marketing! We did some interesting projects this year, and learnt some cool new skills, so we're looking forward to applying those in 2010.

So, let me know what 2010 looks like from where you're sitting and what you think your priorities are!

Talk soon, Phil

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Permalink Reply by Rick Short on December 11, 2009 at 5:07pm: I believe (especially true within, but certainly not exclusive to, our industry) that marketers need to reconcile the revolutionary power shift occurring between agencies, clients, customers, and the media. The power shift is primarily due to digital media - and everyone's access to it, but there are other factors involved as well.

Increasingly, the power is shifting to the customer, and, to a lesser degree, to the clients (manufacturers, suppliers, service providers, etc.). The traditional media (including exhibitions) and the agencies are losing power. Some will adjust properly, others will not (or not at all).

2010 will be a critical moment in this evolution.; ▶ Reply to This